A former television producer, Caroline, 29, had been thinking about starting her own business for a while when, in 2006, she came up with the idea for an environmentally friendly bag business (after seeing one too many green supermarket bags slung over shoulders). A year later, bagladies was born.
The totes – with cheeky slogans like "Louis Who?" and "My other bags are Prada" have reached an international audience, with customers in far flung destinations like Bulgaria, Turkey and Lithuania. Caroline was making a profit within three months of launching and now sells thousands of bags a year through bagladies.com.au.
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