While everyone may love a cheeky online shopping spree, there’s nothing more therapeutic than a trip to your local Westfield (although, on second thought, shopping without a budget would definitely trump it).
Luckily for Aussie beauty lovers, one of our fave online retailers is about to open an IRL shopping experience! Yep—Adore Beauty is making its brick-and-mortar debut in Melbourne, and we couldn’t be more excited.
For those of you who are stuck pre-2000, Adore Beauty is an Australian-based online beauty retailer that stocks over 260 leading beauty brands.
While their brand-new store won’t hold as much stock as their online shop (because that would be quite impossible), 50 of their best-selling brands will be available to purchase. Each of the products has been carefully selected with each store’s demographic in mind, and the retailer has taken a high-low approach—so expect Cera Ve and La Roche Posay alongside boujee options like Ikkari, Estee Lauder and Alpha-H. Oh, and did we mention, Adore Beauty’s very own in-house brand, AB Lab will also be at your disposal at the store.
“Over Covid we saw a big shift to digital environments and then following that, people were really happy to get back into shopping in more of a physical environment,” said Adore Beauty’s head of brand marketing, Anna Beaton. “It was much more logical for us to consider having a physical presence in the market.”
The store is an experience as as much it is a shopping op, too. A complimentary skin analysis service will be on offer, which uses the advanced Observ 520x system—trusted by dermatologists and aestheticians—to examine skin health and give customers an in-depth look at their skin.
Will Adore Beauty Open More Stores In Australia?
If you’re reading this and already booking your flight to Melbourne, hold off! This store is just the first of 25 planned locations across Australia, with the next due to open soon at Watergardens Shopping Centre in Taylors Lakes.
Where Is the Melbourne Adore Beauty Store?
The first Adore Beauty store in Melbourne will officially open this Saturday February 1 at 9am.
The first 250 in-store customers will receive a free goodie bag filled with more than 20 beauty samples.
Location: Westfield Southland (Melbourne), Shop 2020, Level 2/1239 Nepean Highway, Cheltenham
Opening Hours:
Mon to Wed 9am–5.30pm
Thur to Fri 9am–9pm
Sat 9am–5pm
Sun 10am–5pm
No data was found
