Haven’t you heard? Lash serums are the new mascara.
With the rise of skincare-first and “clean girl” makeup, it is no surprise that lash serums are suddenly all the rage, promising longer lashes without adding any extra time to your makeup routine. From Sydney Sweeney, to Ariana Grande, celebrities love a lash serum — and so should you.
Scroll on for Cosmopolitan Australia (and your fave celebs’) recs of the best eyelash serums to buy right now.
Related: Korean Skincare Brands You Need To Know (& Where To Shop Them)
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best lash serums...
1.

Benefit Cosmetics Whoop Lash Serum
$89
Key features:
- Suitable for sensitive eyes
- Volumises and conditions
- Botanical extracts
With botanical extracts including hibiscus flower and provitamin B5, Benefit’s Whoop Lash leaves the lashes feeling thicker and fuller and is even suitable for sensitive eyes and skin. At six weeks, 96 per cent say it has improved the appearance of their lashes — what’s not to love?
2.

Estée Lauder Turbo Lash & Brow Serum
$68
Key features:
- 16 amino acids
- Strengthens and conditions
- Overnight formula
Designed to be applied during your nighttime routine, this serum boasts a thickening complex that promotes thicker looking lashes AND brows. With 78 per cent of consumer testing participants saying their lashes and brows felt nourished using it, it’s no wonder this lash serum is a fan favourite.
3.

GrandeLash Peptide Lash Enhancing Serum
$117
Key features:
- Natural ingredients
- Strengthens lash follicles
- Prevents lash fallout
Blending peptides, vitamins and amino acids to promote stronger, longer lashes within four weeks, this cult classic is loved by many. The blend of these vitamins including hyaluronic acid prevents breakage and allows for damaged, dry eyelashes to grow and strengthen.
4.

The Ordinary Multi Peptide Lash and Brow Serum
$26
Key features:
- Protects lashes
- 11 active ingredients
- Enhances density
Formulated using 11 active ingredients, including four peptide complexes, this serum enhances the appearance of density in just a month. The non-greasy formula works to protect your lashes and brows, while being fragrance, oil and paraben free.
5.

Lancôme Génifique Yeux Light-Pearl Youth Activating Eye & Lash Concentrate
$161
Key features:
- Depuffing
- Reduces appearance of fine lines
- Nourishes and fortifies lashes
Part of the iconic Lancôme Génifique range, this lash serum doubles as an anti-ageing serum, targeting eye specific concerns such as fine lines and puffiness, as well as helping to restore weak or damaged eyelashes. Formulated with pre and probiotic fractions, the serum is a cult classic for a reason.
6.

LASHFOOD Eyelash Enhancer Serum
$150
Key features:
- Vegan
- Boosts strength
- Compatible with lash extensions
With visible results in just four weeks, this vegan lash serum nourishes and strengthens lashes while boosting growth. Plus, it’s vegan, cruelty free and compatible with lash extensions, helping to extend the life of the lash bond!
7.

Rapid Lash Eyelash Enhancing Serum
$69
Key features:
- Improves appearance
- Moisturising
- Prevents breakage
Comprised of six highly effective ingredients, designed to moisturise, fortify and condition the lashes, it’s no wonder Sydney Sweeney swears by this serum. Sweeney claims that after using RapidLash, her lashes started growing “like crazy” and hasn’t stopped using it since.

What Eyelash Serums Do Celebrities Use?
Celebrities and celebrity makeup artists have been raving about lash serums as a way to improve the outcomes of red carpet and everyday makeup looks.
Sydney Sweeney has been vocal about her love for the RapidLash Eyelash Enhancing Serum that she discovered from a Tiktok review, and claims her “eyelashes started growing like crazy.”
Kim Kardashian has revealed she uses lash serum Latisse, which is unavailable in Australia.
Related: These Facial Moisturisers Will Keep Your Skim Soft Year-Round
Do Eyelash Serums Really Work?
There might be some speculation over whether lash serums really work or not, but consumers emphatically swear by these serums to help grow and strengthen their lashes.
While mascara might be on the way out as we all lean into more clean beauty, long and thick lashes have never been more in. Lash serums are the perfect way to get a fuller, more enhanced look without the risk of panda eyes at the end of the day.
How Do Lash Serums Work?
Employing ingredients such as amino acids, natural extracts, hyaluronic acid and vitamins, lash serums induce the growing phase of your lashes.
When shopping for lash serums, Vitamin B5 is one of the key ingredients that conditions the lashes, while peptides are believed to stimulate hair growth.
Related: The Women’s Perfumes That Will Guarantee You Compliments
