Get out those credit cards ladies, cause another one of Billie Eilish‘s fragrances is hitting the shelves.
Oh, you didn’t know the pop star had a double life as a musical icon *and* the head of a perfume empire? Well now you do, and you’re not going to want to miss out on this one!
Billie’s fourth fragrance, Your Turn eau de parfum, made its debut this week, and its blend of ginger, peach skin, and sandalwood Australia notes, has set it up to be a fan fave.
We know what your thinking— the name of this fragrance is quite distinct from her previous three, Eilish, Eilish No. 2, and Eilish No.3. I mean, if we didn’t know any better, we’d think she’d name this one Eilish No.4 (but where’s the fun in that?). And the pop sensation didn’t just stop at the name, she’s completely switched up the scent arrangement and packaging— talk about a rebrand.
While Billie’s earlier fragrances were housed in sculptural busts that replicated the star’s own body, this new fragrance is placed inside a more playful bottle—a translucent and chrome one— designed as a pair of stack di.
In a press release, Billie said, “I’ve always been extremely passionate about scent and love the process of developing something new. I’m excited to share the newest scent and bottle in my fragrance collection, ‘Your Turn’.”
But like Billie’s other perfumes, Your Turn is formulated to be both clean and vegan, with a carton that’s printed on earth-friendly Envirofoil, and exclusively made using renewable wind energy.
And it’s also available in four size options starting at US$28 for a travel-size bottle of the scent—we love a cute little mini!
This new fragrance is developed in partnership with Parlux Ltd., guided by Frank Voelkl, principal perfumer at DSM-Firmenich (fun fact—he’s also the nose behind some other favs like Santal 33 and Glossier You).
In the same PR release, Voelkl said, “Creating Your Turn with Billie was a journey of discovery, we worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh. It’s a fragrance that reflects Billie’s vision of individuality and uniqueness.”
Lori Singer, president of Parlux Ltd. added, “Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this, the process was a beautiful collaboration, from the juice creation to the bottle’s design. We couldn’t be more thrilled about what we’ve accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
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So, Where Can You Buy Billie Eilish's Perfume In Australia?
Billie’s personal fragrance website may not ship to Australia but luckily, you can still buy Your Turn Down Under.
The perfume is available to shop at Priceline, where you can pick up a 30ml bottle for $105.
If you want the whole collection (we can’t blame you), you can shop Billie’s other fragrances below, too.
