From chaotic TikTok skits to candid motherhood confessions, Indy Clinton is a social media powerhouse who has built a loyal community that eagerly awaits each new post — and her latest beauty move has fans buzzing.
The 27-year-old influencer and mum-of-three has just been announced as the face of BOUF, the new hair-health brand by Rachael Wilde, the co-founder of tbh skincare.
After teasing miracle hair tonics online, Indy is finally revealing the secret behind her bouncy hair: the BOUF range. Made with patented FGF5 hair tech, it’s created to support hair growth, tackle postpartum and stress related hair loss and give Aussie girls the big hair energy they deserve.
We spoke to Indy ahead of the launch to talk about her postpartum hair journey, confidence and advice she actually follows.
drops of wisdom...
My earliest beauty memory is...
My Nonna – never seen without her eyeliner and lipliner on.
When it comes to beauty, motherhood has taught me that...
Less is more and your fingers work better than a beauty sponge
I feel most beautiful when...
I have under eye cream on, and my brows freshly waxed
A haircare product I swear by for busy mornings is...
Bouf Tonic (The Flouf Factor Growth Tonic) drops and a good old scrunchy to keep the hair out of the face.
My favourite part about working with Bouf has been...
Being surrounded by talented, creative, uplifting incredible women. Reminding me, women can really do it all.
The beauty advice I want to pass onto my kids is...
SPF every day.
One beauty hack I'll always come back to is...
Lip mask at night always, and dab a little under the eyes to lock in moisture.
I practice self-care by...
A long shower, uninterrupted. Double washing my hair, double cleansing my face, body wash, hair mask. And come out feeling a million dollars otherwise I also love a sauna or a workout.
My favourite hair hack is...
Freshly wash, air dried and Sea Salt spray gives the natural looks effortless hair.
