She may be the youngest of the Kar-Jenner clan but Kylie Jenner is the family’s beauty queen. The reality star-turned-mogul launched her business, Kylie Cosmetics in 2015 and was met with instant success, with the debut product, the Kylie Lip Kit, selling out in under a minute.
This result was unsurprising, given the star was already an online beauty muse. At the time, she was in her King Kylie era, which had followers around the world copying her signature glam makeup looks and dip-dyed teal hair. Kylie recently nodded to this phase on Instagram, sharing a series of pics of her new blue locks.
For non-Millennial fans who may not understand why this was such a big deal; the teal hair was Kylie’s whole thing back in 2015. It was what made her the edgier sister and started the trend of her toying with various fun hair colours and wigs.
Kylie used this reputation as a Tumblr trend setter as a springboard to launch her brand. Since, her approach to makeup has most certainly changed, but she’s continued to serve us looks none the less.
Feeling nostalgic? Take a look back at Jenner’s beauty evolution—from a fresh-faced teen to fully-fledged beauty industry titan—ahead.
kylie jenner's beauty evolution...
01
2011
At 14 years old, Kylie was sporting a thick, black eyeliner and her natural brown hair.
02
2013
The then-teen star opted for a bold red lip and black winged liner for the Kid’s Choice Awards.
03
2014
Hello, King Kylie! The then-Tumblr icon showed off her dip-dyed teal bob at the Billboard Music Awards.
04
2015
Throwback to Kylie’s wig era. The star used to sport wigs, like this long mint green one, often.
05
2015
She was quickly back to dark hair, sporting a straight lob (aka a long bob) and very 2015 glam at a Balmain x H&M party.
06
2015
Kylie went full Insta glam for a Grammys after party.
07
2016
She brought back the wigs and soft glam for a Revolve party in 2016. This time, she opted for pink and lilac locks.
08
2017
And she’s blonde! Kylie rocked a platinum bob and perfectly carved brows at the Met Gala.
09
2019
Back to her natural hair colour and softer-hued makeup for the premiere of then-boyfriend Travis Scott’s Netflix docuseries.
10
2020
Kylie kept things simple for the 2020 Oscars after party.
11
2022
Keeping the focus on her outfit, the star went for a more muted look for the CFDA Fashion Awards.
12
2023
Opting for natural glam once again at the Met Gala.
14
2024
Kylie sported a dewy look for the Jean Paul Gaultier show during Paris Couture Week.
15
2024
For the Met Gala, she kept it fresh with clean skin and lots of blush.
