Ever wished your shopping habits could make a difference? Well, if you’re in need of a new white shirt, there’s no better time to buy than now because the Witchery White Shirt campaign is back.
The brand’s annual campaign, which has been running since 2008, highlights the need for research and funding to develop an early detection test and better treatments for ovarian cancer.
Ovarian cancer is the most lethal women’s cancer, with around 1,815 Australians being diagnosed with, and approximately 1000 losing their life to the disease each year. Due to the vagueness of symptoms and lack of an early detection test, around 70 per cent of cases are diagnosed when the cancer is in the advanced stages, and fewer than a third of those will survive beyond five years.
For the White Shirt campaign, Witchery teams up with a different Australian designer each year, who designs a shirt and helps raise both awareness for the cause, and money for the Ovarian Cancer Research Foundation (OCRF). The 2025 White Shirt has been designed by Margie Woods, the Founder and Creative Director of Viktoria & Woods.
Margie has seen the impact of ovarian cancer first-hand, after mother was diagnosed with the disease in 2023. For the campaign, Margie has not only has designed a shirt (which was inspired by her own brand’s Frequency Blazer), but for the first time in the campaign’s history, a pair of white denim jeans, too.
For every White Shirt and White Jean sold, Witchery will donate 100 per cent of gross proceeds to the OCRF to support researchers across the nation working on how to prevent, detect, and better treat, ovarian cancer.
The 2025 Witchery White Shirt and White Jean will be available to purchase online here and in-store throughout Australia and New Zealand from Tuesday, April 8 until World Ovarian Cancer Day on Thursday, May 8, 2025. Discover more about the campaign here or head to the OCRF website here to research.
