We all know that the job market is competitive. Securing a role — especially at your dream company — has never been more challenging.
When it comes to selling yourself to a prospective employer, resumés are the ultimate marketing tool. While updating your CV might seem straightforward, it’s far more than just words on a page. Together with your cover letter, your resumé reflects your personal brand and will likely be the difference between scoring an interviewing or landing you on the “no” pile.
After nearly a decade of running a digital marketing and creative agency, I’ve sifted through over 5,000 resumés, so I know what makes one stand out. Here’s how you can use your CV to tell a compelling story and make a lasting impression.
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resumé tips...
Think about what makes you great
In marketing, we always ask a brand what their unique selling point (USP) is. Before finessing your resume, ask yourself what makes you great — what’s your USP?
An example might be that you’ve had an exceptional early career — maybe you ran an e-commerce business while at university or significantly grew a social media account’s following. Whatever it is, don’t be afraid to leverage it.
How you market yourself matters and if done properly, will impress prospective employers.
Psst... try this resume template
In addition to identifying and sharing your USP, understand the differences between attributes, skills and proficiencies when listing them in your resume.
Organise your information using the following hierarchy:
- Name, email, phone, location, image or video
- Current position, as well as your most recent role
- Links to any folios or platforms you can showcase
- Your skill set and platform proficiencies
- Your experience — listed by relevance
- Your references — personal and professional
Forget the Canva Templates
I’m all for using Canva but unless you want to look the same as everyone else, you should avoid using a standard resume template. As someone on the receiving end of hundreds of identical resumes, it’s hard to differentiate.
Instead of doing what others have done, start your resume from scratch.
Select document colours and fonts reflective of your personal brand and/or desired role.
All the emphasis doesn’t need to be on the design — it just needs to look professional.
A little effort goes along way and signals you have an established personal brand and can communicate in an engaging way.
Let Your Personality Shine
Always include a photo or video of yourself in your resume. I know it might feel scary, but it will make you more memorable.
In some of the roles we hire for, we’re reviewing over 300 resumes. Photos and videos are a great way to stand out. Videos especially show you’re willing to go above and beyond.
Yes, Cover Letters Matter
So, you’ve developed your USP and crafted a visually appealing resume. Don’t forget about your cover letter.
It’s disheartening to see the state of cover letters in 2025. Think large chunks of generic text and American spelling — all revealing that you’ve let ChatGPT do the heavy lifting.
What to include in a cover letter
A good cover letter:
- Shows you are fit for the role you’re applying for (not a generic response)
- Clearly defines how your skills, experience and interests align with the role requirements
- Quickly differentiates you between other applicants (through comprehension, written communication style and personality)
- Outlines why you’re applying for the role
- Gathers the hiring manager’s interest, fast
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Leverage the Power of LinkedIn
Nowadays it’s common to apply for a job through LinkedIn, and your profile on the app is almost a digitised, public resumé. If you’re using the platform for your job hunt, keep in mind that an employer won’t just look at your CV, but also your LinkedIn profile.
Ensure everything on your profile is up to date. Include endorsements and list any other professional achievements. Demonstrate your attention to detail through a high-quality headshot, cover image and well-written bio.
If you’re not already active on LinkedIn, now’s the time to get on board.
Build relationships with people in your industry by authentically engaging with their content. This will make you stand out from peers who don’t have a professional social media presence and personal brand.
In an ever-crowded job market, setting yourself apart requires time, effort and creative flare. Going the extra mile will prove you’re right for the role
