BeautyTok’s queen of sheen, Hailey Bieber, has been elevated to billionaire status with the acquisition of her cult beauty and skincare brand, Rhode. This morning via Instagram, Bieber announced that Rhode has been acquired by e.l.f. Beauty in what was reportedly a US$1billion deal.
Of the acquisition, Bieber said, “I am incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”
Bieber will still be dealing in the action, sharing on Instagram that her role as founder will continue and is expanding: “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.”
Since the brand’s debut in June 2022, Bieber has propelled Rhode into the beauty stratosphere. From her cult glazing milk and peptide lip balms, to viral beauty tutorials (courtesy of TikTok and Instagram) — high-gloss skin has been the mission statement at Rhode. And now, Bieber will be expanding Rhode’s remit with Elf (and possibly signalling an Australian launch).
What is Hailey Bieber's Net Worth?
With e.l.f Beauty’s US$800 million acquisition of Rhode (US$600 million dealt in cash, the other in Elf Beauty stocks), plus a predicted US$200 million in future brand growth, Bieber’s net worth has undeniably skyrocketed.
As of May 2025, Celebrity Net Worth “conservatively” estimates Hailey’s net worth as being around US$300 million, (which yes, the outlet notes includes her earnings from the recent Rhode deal), despite other outlets reporting that she has joined the billionaire’s club.
While the true state of the star’s personal finances aren’t public, we’ll be keeping a close eye on Forbes‘ billionaires list (which notes Taylor Swift and Kim Kardashian’s estimated net worths as well over US$1billion) for insight.
Is Hailey Bieber's Net Worth More Than Justin's?
Regardless of which figure you run with — US$300million or US$1billion — Hailey’s net worth is estimated to be slightly more than her husband’s. Justin Bieber’s net worth is estimated to be between US$200-300million.
