Gone are the days where nice lingerie was something saved solely for *special* moments.
Putting on undergarments that make you feel good is a surefire way to start your day right. And with modern brands keeping both wearability and sensuality in mind during the design process, it’s easier than ever to find sets that make you feel HOT, without forcing you to sacrifice comfort.
Whether you’re looking for a sweet babydoll dress or a traditional lacy set, we are spoilt for choice when it comes to homegrown lingerie brands. Scroll on for some of our favourite local labels to peruse for intimates that will take you from daytime to date night.
best lingerie brands...
01
Chouchou Intimates
Chouchou was born from founder Tina Grasso’s desire for underwear sets “comfortable enough for every day but cute enough for date night.” Not only has Grasso’s brand now filled that gap in the market, but it’s become a go-to for iconic, sexy lingerie styles, reimagined for the needs and desires of the modern woman.
02
Kat the Label
Melbourne-based Kate the Label are all about lace. The brand aims to elevate the everyday, with great lingerie—executed via their sweet, ultra-feminine styles. Kylie Jenner is even a fan!
03
Harper Intimates
In 2024, Harper Intimates was born out of sexual wellness boutique Hall of Harper, a secret, speak-easy store in Surfer’s Paradise. The lingerie and lounge pieces are designed with the modern lover in mind.
04
Hopeless Lingerie
Hopeless Lingerie is an ethically-produced, made-to-order lingerie brand that offers custom sizing. The Melbourne-based label is run by two sisters and has been operating (and winning fans nation-wide) since 2008.
05
Nala
Nala may be the new(ish) kid on the block, but the brand is already making a statement with its punchy designs and big-name collaborations. The brand champions sustainability, inclusivity and comfort, so not only will you look good but you can feel good supporting the company, too.
06
Boody
Boody’s pieces are crafted from organically-grown bamboo viscose, so not only are they uber-soft, but breathable, antibacterial and thermoregulatory, too.
07
Saturday the Label
Saturday the Label bridges the gap between fashion and lingerie, with vibrant designs and comfortable shapes.
Cosmo's latest issue is out now!
Subscribe to have future issues delivered to your doorstep.
