Is there any fabric more ubiquitous than denim?
From high fashion to the high street, the woven fabric has has reigned supreme in the fashion industry for over a century—and for good reason. With its comfortable feel and proven durability, the wardrobe staple remains one of the most versatile fabrics in the world, worn by rock stars and royals, presidents and everyday people; bearing a universal appeal that transcends class, age, and gender.
In an ode to the fabric that threads decades of trends together, Onitsuka Tiger has kept quality and craftsmanship at the heart of their freshly launched footwear and apparel collection, the DENIVITA series.
Inspired by the dynamic nature of the fabric, the new range utilises high-quality Japanese-made denim. It hones in on bold colourways and cool designs that can elevate an everyday look into a street-style fit. The name of this series, “DENIVITA” combines “denim” with the Italian word for life, “vita,” emphasising Onitsuka Tiger’s inherent desire to inspire a lifestyle of vibrancy and bold creativity in modern society.
The brand’s debut SS25 collection—which incorporates stylistic features synonymous with rock and innate elements of the 90s—boasts a unique range of pieces, from a boxy-cut fluorescent denim overalls, to a classic denim coat with a triple utility-style pocket design. The range manifests in an analogous colour palette, blending understated grunge with timeless vibrancy—an oxymoronic nod to the reach of the fabric that underpins it.
Shop our favourite pieces from the DENIVITA collection below. Shop them—and more!—at Onitsuka Tiger’s brand-new store on George Street, Sydney.
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