Paige Lorenze is, in many ways, the embodiment of a new wave of multi-hyphenate creatives. An entrepreneur, model and content creator, Paige has carved out a space for herself in the increasingly-saturated, notoriously-competitive digital landscape—no small feat, especially considering she’s not yet 27-years-old.
It doesn’t take more than a scroll through her Instagram to understand why she’s amassed a following 838k strong. Her feed is peppered with sleek, timeless outfits (Gucci! Prada! Bottega! Burberry!) that—whether photographed court side at one of her boyfriend, Tommy Paul’s tennis matches or holidaying in the Bahamas—feel equal parts meticulously curated and authentically her.
The success of her clothing company, Dairy Boy, therefore, feels almost inevitable. A reflection of Paige’s penchant for simplicity, the brand’s tone is largely inspired by her upbringing in the US state of Vermont, where she was an alpine ski racer. This sporting background not only nudged the brand in its aesthetic—it’s recent winter release included a plaid puffer jacket crafted with real flannel material—but, as she told Cosmopolitan Australia, it helped teach her “to take risks without much hesitation.” One such risk has been scaling the company, with Paige set to open an office in Connecticut this year, following last year’s introduction of its homewares arm, American Charm.
As the new line’s name suggests, the brand has a distinctly American flair, with Paige looking to US heritage brands like Ralph Lauren and Levi’s for inspiration. But while home is where the heart is, Paige spends plenty of time travelling and has found a favourite destination in Australia’s own Melbourne, where she’s set to return for the 2025 Australian Open this month.
Ahead of her touching down—with plenty impeccable ‘fits in tow, we’re sure—Cosmopolitan Australia caught up with Paige to chat about building her brand, staying true to her roots and even her top pick for the incoming triple j Hottest 100.
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cosmo in convo with... paige lorenze
You’ve described Dairy Boy as more than just a brand—almost like a way of life. What’s the story behind its creation and what was the biggest risk you took in bringing it to life?
Dairy Boy has always been so much more than just a clothing brand—it’s truly a piece of my heart and such a special way of sharing the life I love with others. The brand encapsulates a feeling, lifestyle, and most importantly, a community, which is why it has resonated with so many people. When you buy a piece, or even just follow Dairy Boy and American Charm on Instagram, you’re becoming part of something special… a shared love for a certain taste and way of life. The brand is about embracing and romanticising those small, everyday moments that make life beautiful.
The name originally came from my love for real dairy milk and my life growing up in Vermont. Vermont is such a beautiful state in America—it is incredibly woodsy, has so much history, natural charm and agriculture. It’s a place that celebrates simplicity, authenticity, and nature, which really shaped how I grew up and it made a huge impact on me. Since I have now found that feeling again at my home in Connecticut, tucked back in the woods, down the street from my horses, I really wanted to bottle up that feeling and share it with others.
"I’ve always thrown myself fully into my passions, trusting my instincts and ideas"
I have to say growing up as an alpine ski racer, I learned to take risks without much hesitation… I’ve always thrown myself fully into my passions, trusting my instincts and ideas. I knew from the start that Dairy Boy would be something special, fun, and fulfilling for me, no matter what, even if it wasn’t big online. But one of the biggest risks I’ve taken so far was growing the team, opening an office, and scaling the business! This past year, we grew 400 percent, which is so humbling and exciting. I’m now taking another big step by opening a new office in Connecticut, which is so full circle. There are definitely moments here and there where I feel vulnerable sharing my vision, especially since it’s so tied to who I am, but every time I see people connect with the brand and make it part of their homes and lives, it reminds me why I started. Building this community has been the most rewarding part of it all, and I’m so grateful for every step of this journey.
How did your upbringing in Vermont inspire its ethos?
I want the brand to feel like a love letter to my roots. My upbringing in Vermont and my time at a ski academy in such a rural, beautiful place were huge influences on the ethos of Dairy Boy. I grew up surrounded by nature and athletes who were so dedicated to their sport, it really just taught me a lot about hard work, discipline, and the beauty of being connected to the world around me. We had barely any cell service and no wifi in the dorms—living in such a disconnected, natural environment shaped me in ways I’m so grateful for.

The brand has such a distinct aesthetic. What references do you find yourself drawing from the most?
The aesthetic of Dairy Boy is super rooted in my love for classic American heritage brands, like Ralph Lauren, Levi’s, L.L.Bean, and Carhartt. These brands have a strong sense of timelessness, authenticity, and connection to American culture—they’ve definitely inspired me and my team so much. I feel like at Dairy Boy we are a modern take on those values with a playful, approachable twist. And I love being the face for this because I really am just an American girl! I want to become the new ‘American Girl’ or ‘girl-next-door’ brand, representing a lifestyle that feels both aspirational and relatable.
"Having people by my side who have known my heart since I was young is extremely grounding and reassuring"
As someone juggling a business, creative pursuits and an online presence, how do you ground yourself—what do you do to create balance?
I feel so incredibly blessed to have such an incredible and supportive family. My parents are truly my best friends and they’ve been cheering me on and rooting for me since day one. I talk to them and ask for their advice every day. My dad is an orthopedic surgeon, and my mom was a research nurse, so their perspectives have always been grounded and come from such a unique, outside point of view which I’ve found so helpful. I’m also lucky to still be extremely close with my childhood best friends, which can be rare. They’ve always been there for me no matter what, and vice versa. Having people by my side who have known my heart since I was young is extremely grounding and reassuring. I can always count on them to tell it like it is. I also feel so fortunate to have such a healthy and supportive relationship with my boyfriend, Tommy. Watching him pursue his dreams as a professional athlete has been so inspiring for me. His discipline and dedication to tennis motivates me so much.
For my mental health, the most important thing has been spending time in nature and with my horses. Staying active and connecting with nature and animals keeps me grounded. Horseback riding, in particular, is definitely my own form of therapy. It’s my way of finding balance and staying centered in such a busy, fast-paced life.
Your journey has been so closely tied to social media. How do you navigate its influence on you and the brand?
Social media has been an amazing tool for me to expand my brand and meet goals I never thought possible. Having worked on the back end of clothing brands when I was younger, I really knew the value of social media, but also understand there is an important balance. Since my life is so closely tied to it, I’ve tried to maintain a healthy relationship and perspective on socials. I view it as a positive and powerful way to grow and share my businesses, connect with people, and bring my vision to life. Of course, there are challenges that come with being so present online, but I try to stay focused on using it intentionally and authentically, keeping the emphasis on my goals and the community rather than getting caught up in the negative parts.

Tennis has such a strong tie to fashion. How has the sport shaped your personal style? Your style is so well-defined. How do you approach getting dressed and what makes you feel most like yourself?
Tennis has definitely influenced my style in so many amazing ways and it has been so fun to see this evolution. Over the past few years my style has become so much more sophisticated, which feels so natural now that I’m in my mid-twenties. I am loving leaning into a more feminine and polished look, which is really tennis inspired, since the sport has always had such a classic and timeless vibe to it—especially when it comes to fashion.
When it comes to getting dressed, I try to keep things effortless and sporty, but still put together. One thing I find myself doing a lot is mixing vintage pieces into my looks. At the Australian Open, about 60 percent of what I’m wearing is vintage, which gives my looks a unique and personal touch. I always feel most like myself when I’m comfortable, but still confident. For me, it’s all about finding that balance where what I’m wearing feels easy and reflects my personality.
What would be your go-to courtside ensemble?
Funny enough I think my favourite look I’ve ever worn was to Wimbledon. It felt very Princess Diana-coded: a sweater, jeans, an oversized blazer, and a baseball hat. It was simple, sporty, a little undone, but still polished. I think that would definitely be my go-to courtside look.
This isn’t your first time in Australia—are there any spots you’re looking forward to re-visiting, or anything new you’re keen to check out?
I have to say, this tournament is my favourite, and not just because of the tennis. Tommy and I absolutely love Melbourne. The coffee is amazing, the fashion and vintage shopping are incredible, and the weather is just too good. It’s such a special place and we always enjoy every part of being here. My favourite place to stop by is High Society—it’s the cutest little cafe with the best breakfast!
In Australia, we have this thing each year called the triple j Hottest 100, where the public vote on their favourite songs from the year. Given the AO runs over the Hottest 100 weekend, I have to ask: What was your top song of 2024?
I love that… I love how music is such a big part of culture here. Picking a favourite song of 2024 is so tough, but I’d have to say I am a huge Chappell Roan fan—she is always on repeat for me. So I will go with ‘Good Luck Babe.’ Now I feel like I need to dive into the Triple J Hottest 100 playlist…

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