This morning, the beauty world awoke to the news that Hailey Bieber’s beloved beauty brand, Rhode has been acquired by e.l.f. cosmetics.
The billion-dollar deal significant upped the star’s net worth (whether it *officially* makes the model-mogul a member of the three-comma club remains to be seen), but more importantly, it makes Rhode’s impending arrival in Australia all the more likely.
Rhode has long been one of the hottest beauty businesses in the world. With its funky campaigns, pretty packaging and rave reviews, it’s unsurprising that practically every product it launches goes viral (we still dream about that phone case). Unfortunately, since its launch in June 2022, with each new item release us Aussies have had to watch on and wish from afar.
However, due to the e.l.f deal, those covetable peptide treatments and toning milks may be available sooner, rather than later.

Can I Buy Rhode In Australia ATM?
Currently, Rhode Skincare is not available to shop in Australia. The brand’s site doesn’t ship Down Under and no third-party stockists, like Sephora or Mecca, have it on their shelves. At the time of writing, Rhode only ships to the United States, Canada, United Kingdom, France, Germany, Italy, Ireland and Spain.
Will Rhode Be Available In Australia?
Now for the good news: in Australia, e.l.f — who just acquired Rhode — is available to shop via several third-party retailers, including Priceline and Adore Beauty.
While the acquisition doesn’t necessarily mean we can expect to see Rhode in our local chemist, it does mean the company at large is already playing in the Antipodean market… so sit tight!

Best Rhode Skincare Dupes
Given Rhode Australia’s isn’t yet a thing, Aussie fans will have to make do with alternatives. Ahead, the best dupes for Rhode Skincare’s most covetable products.
Rhode Pocket Blush Dupes
Rhode’s blushes were one of the brand’s first forays into beauty (aside from lip tints) and they have been predictably popular.
In six shades, the creamy stick blushes are super convenient and perfect for on-the-go use, Luckily, there are several similar products available in Australia, includin g Pixi’s On-the-Glow Blush and Milk Makeup’s (equally viral) Jelly Tint.
Rhode Peptide Lip Treatment Dupes
Hailey’s Peptide Lip Treatment has been praised for healing dry lips and ensuring a super soft, kissable pout.
The product works so well thanks to its inclusion of peptides, which have a plumping and hydrating effect. Shop an affordable dupe in Australia via MCo Beauty, or spoilt yourself with a pick form Paula’s Choice.
Rhode Skin Glazing Milk Dupes
The OG viral Rhode product was the glazing milk—an essence that acts as an extra layer of moisture underneath serums. The lightweight product includes ingredients like ceramides, magnesium, and beta glucan.
It’s effects and texture is replicated in several products available in Australia, including
Unfortunately, there’s been no word as to when Rhode Skincare will land in Australia. When we know, we’ll be sure to keep you posted — so keep your eyes peeled for updates!
